Sales Professionals Trained
0
M+
Countries Reached
0
+
Years of Experience
0
+
Live Cold Calls
0
Trusted by World-Class Companies
- Oracle
- SAP
- Amazon
- Dropbox
- IBM
- ADP
- Autodesk
- Thomson Reuters
- Wolters Kluwer
- Infor
- Hewlett Packard
- Citrix
- Rosetta Stone
- Experian
- Gilead
- Exxon-Mobil
- Huntington Financial
- Tommy Hilfiger
- Standard Register
- Daiichi Sankyo
- SAS
- Sage
- Appian
- Avalara
- Intralinks
- NICE
- Lonza
- MasterControl
- Skillsoft
- Onestream
- ShopperTrak
- Sphera
- Northwest Mutual
- Arcadia
- COOP
- Corestream
- EasySend
- General Data
- Navigator Pro
- Pangborn
- Prime Power
- Schunk
- 360T
- 3030
- ABM
- CCCIS
- Gather
- HR Pharma
- Respiratory Motion
- WeAre4C
Build Better Sales Conversations.
Then Make Them Stick.
“Honey, it’s as if I just watched someone invent fire!” That’s exactly what I told my wife after our initial discussion on what an AI Agent can do not only for your business, but for your life.”
Think about all the things that you have to do every week that most sales reps don’t like to do.
- Prospecting and cold calling
- Email and message creation
- Pre-call prep
- Objection handling
- Discovery and sales process
- Closing and next steps
- Account and prospect preparation
Immediate help when you need it, grounded in John Costigan’s sales methodology.
What we do
Three Ways to Sell Better
Whether you’re an individual rep looking to level up, a team that needs live fire training, or a company ready for AI-powered sales transformation.
- Live Training
Costigan Training
On-site, online, and ongoing programs. Watch John make real cold calls live on stage.
- Online Courses
Costigan Academy
Self-paced courses and live monthly sessions. Learn to sell on your schedule.
- Sales AI
CostiganGPT
AI-powered sales intelligence and consulting to make your reps faster and smarter.
The real deal
Not Another Sales Guru.
Most sales trainers talk about selling. John Costigan actually does it — live, on stage, in front of your entire team. No scripts. No planted leads. Real phone numbers. Real gatekeepers. Real objections.
For over 30+ years, John has trained more than 1M+ sales professionals across 50+ countries. He’s worked with Google, Oracle, Amazon, SAP, and hundreds of companies from startups to the Fortune 500.
His approach is simple: if you can’t do it live, you can’t teach it. That’s why audiences call his sessions “enterTraining” — elite fundamentals delivered with the energy and humor that keeps people locked in.
What sets John apart
Live Cold Calls. On Stage.
Picture this: John walks on stage, asks your team for a company they’ve been trying to break into, and dials the number right there. No prep. No safety net. Your team watches him navigate gatekeepers, handle objections, and advance the deal — all in real time.
"Live Cold Calls! Live Objection Handling! Real Deals Closed, Live!"
This isn’t roleplay. This is the real thing. And it’s what makes Costigan Training the most impactful sales training experience your team will ever have.
SAP London
150+ sales professionals. One live phone call. Zero scripts.
Success stories
What People Are Saying
“John got appointments with decision makers we’d been trying to reach for months. People who were totally road-blocking us are all on board now. It’s nothing short of miraculous.”
J.L.
Sales Strategist
“The worst part about your class is that it’s too short. Every single rep wished they had more time with you — and I have never ever heard them say that about a training class.”
J.L.
President
“John presents a very different approach. It’s scary at first, but he proves it works on the very first day because the guy does it LIVE.”
J.B.
District Manager
“This is the only sales training I’ve ever been in where the instructor actually surfaced an opportunity in one of my accounts. What are you doing tomorrow?”
D.C.
Account Executive
“We moved from the number 3 choice to number 1. If I hadn’t seen it with my own eyes, I wouldn’t have believed it. My bank account thanks you.”
M.M.
Account Executive
“Wonderful job. For a person with an attention problem, I was glued!”
J.K.
Account Manager
“I had a ‘Costigan day’ today. I called one of the world’s largest camera companies and within minutes the Director of Warranty Claims Worldwide was on the phone. I’m still scratching my head.”
M.G.
Account Manager
“I just coached my account team to do a complete 180 on their strategy. They ripped up the original agenda. The excitement in the room was tremendous. Thanks John!”
M.M.
Account Executive
“Your class was truly different AND refreshing. Just watching the conversation with my client LIVE was worth the price of admission.”
C.F.
Head of Alliances
“Dynamic, energetic, attention grabbing!”
S.R.
Sales Executive
“Surpassed all expectations. Absolutely applicable to my accounts.”
P.F.
Sales
“Wow — finally a simple way to do business.”
T.E.
Account Executive
“I followed up with a voicemail to my ‘never returns calls’ client. We ended up in a 45-minute discussion with the VP of Operations we’d never spoken to before. He invited us in for a follow-up.”
J.L.
President
“A very refreshing course where John practically demonstrated the principles he clearly believes in. Well done!”
M.C.
Client Manager
“Effective in its simplicity. Remember what matters to the customer on a personal level and achieve maximum results with minimum effort.”
S.V.
Sales
“This class far exceeded my expectations. I was hoping to learn some tips, not recreate my entire sales role.”
R.H.
Account Manager
“I left a voicemail just like you said. Within hours he called back, apologized, and I learned we were 3x the price of everyone else. We’re back in the ball game — only because your technique WORKED.”
K.L.
Retail Sales Manager
“In less than 30 seconds he called back and I had him eating out of the palm of my hand. We got the deal. It works!”
P.K.
District Manager, Inside Sales
“I found it far more entertaining and realistic than any previous sales training. A new process for tough accounts that actually works.”
J.W.
Senior Account Executive
“John’s incredible confidence in this approach is evident, but his ability to execute LIVE is clearly the proof in the pudding. He’s given us a new focus on how to succeed.”
K.F.
Account Executive
“The best training I’ve had at my company so far. Practical application of good theory.”
L.F.
Account Executive
“I’ve gained more value in a day and a half than in five days of other training. Costigan gets us in the door.”
M.C.
Account Executive
“Excellent, excellent training. Here is an instructor with real sales experience. The best class I ever had at SAS.”
K.L.
Account Executive
“If you want to get to the pain and get to the correct people, take this approach — none other.”
J.S.
Account Executive
“Refreshing. Not a canned or over-practiced presentation. One of the best training classes I’ve attended. Highly recommend.”
O.J.
Senior Account Executive
“This was the first ‘real life’ training I’ve been to. All the others are theoretical. This is the real deal. You gave us the confidence to say what we know needs to be said.”
L.V.
Senior Account Executive
“You brought vitality back to how I approach leaving messages, qualifying opportunities, and maintaining customer satisfaction.”
M.H.
Sales Director
“This class makes sales fun again.”
K.P.
Account Executive
Ready to Sell Better?
Whether you’re an individual rep, a growing team, or an enterprise sales organization — John Costigan has a program built for you.