Live sales training
We Do It Live.
John Costigan picks up the phone and calls real prospects in front of your team. No scripts. No planted leads. Just 24+ years of mastery, demonstrated live.
Sound familiar?
What Your Reps Are Saying Right Now
John Costigan Companies specializes in customized sales training that is done LIVE and impromptu in front of you and your sales organization. We see it live. Then we show your people how to do it.
What your reps are saying right now
- "Can't get in that account"
- "We're stuck at a low level"
- "They're already happy with someone else"
- "They're not interested"
- "We sent out some literature"
- "We're waiting to hear back from them"
- "We're too expensive"
How it works
Three Ways to Train
On-site intensity. Online flexibility. Ongoing reinforcement. Mix and match to build the program your team needs.
On-Site
John comes to you
John flies to your office, learns your business, and delivers customized training to your team. Includes live cold calls to your actual prospects. 1-3 day intensive programs.
- Customized to your industry and ICP
- Live cold calls to real prospects
- Interactive roleplay and coaching
- Post-session action plan
Online
Costigan Academy
24/7 access to John’s complete sales methodology through Costigan Academy. Self-paced courses covering prospecting, objection handling, closing, and more.
- Full course library on demand
- New content added regularly
- Mobile-friendly platform
- Individual or team licenses
Ongoing
Live reinforcement
Live reinforcement sessions from John’s Light Board Studio in Raleigh, NC. Interactive training on a glass board — drawing, diagramming, and coaching your team in real time.
- Live from the Light Board Studio
- Interactive Q&A with your team
- Monthly reinforcement cadence
- Keeps skills sharp long-term
Choose your path
Built for You
Whether you’re an individual rep looking to sharpen your skills or a company that needs to transform your sales team — we have a path for you.
Individual
- Personal
For individual sales reps and professionals who want to level up their game. Access Costigan Academy’s full course library plus live monthly reinforcement sessions.
- Full Costigan Academy access
- Live monthly group sessions
- Community of driven sellers
- Learn at your own pace
Teams & Enterprise
- Business
For sales teams of 5-10+ people. Custom-built programs combining on-site training, online access, and ongoing reinforcement — tailored to your industry and sales motion.
- Small to Medium Business
5-50 salespeople. Focused programs with rapid impact. Typically 1-2 day on-site + ongoing reinforcement.
- Enterprise
50+ salespeople. Multi-phase rollouts, regional deployments, and executive alignment. Full customization.
Minimum 5-10 salespeople required
Our Guarantee to You in Class
Four Things Are Going to Happen Today.
01
65% Returned
65% of every voicemail message we leave will get returned within 24 hours. Most within 4 hours.
02
You Get Invited In
You will get invited in. Not begging for appointments. Invited.
03
Yes or No by Meeting's End
When you show up for the appointment, you will hear a “yes or no” by meeting’s end.
04
Never Ask for the Order Again
You will never have to ask for the order again. The customer will just give the deal to you.
What No One Else Is Asking
The 5 Questions Every Sales Leader Needs to Answer
Before we ever talk about training, we ask the questions that reveal where your team is actually breaking down. Most sales leaders have never been asked these.
01
What is the biggest change you have seen in your customers’ buying process in the last 3 years — and if you had to rank your sales force from 1 to 10, what would you rank their ability to adapt to this change?
02
Are 80% of your sales being done by 20% of your sales force? If so, what process is in place to move the B players up to the A player category, and where are your managers spending the most time?
03
Your sales forecast: as you review the opportunities, how would you rank the integrity of the information? In the past year, what percentage of your large sales opportunities continued to miss the anticipated close date?
04
Selling more products to current customers is much easier said than done. Do you see gaps where you have been unsuccessful in going wider and broader within an account?
05
A common term being tossed around is ‘Culture eats strategy for lunch.’ Do you find your company battling this phenomenon as you struggle to implement new strategies and procedures?
The Costigan Method
enterTraining.
It’s not just training. It’s enterTraining — elite sales fundamentals delivered with the energy, humor, and authenticity that keeps your team engaged and actually implementing what they learn.
01
Diagnose
John learns your business, your ICP, your sales motion, and where deals are dying. No cookie-cutter programs.
02
Demonstrate
Live cold calls, live objection handling, live deal advancement — all done in front of your team with their real prospects.
03
Develop
Your team practices with coaching, gets ongoing reinforcement, and builds the muscle memory that makes new skills permanent.
Stop Talking About Selling. Start Doing It.
Your team deserves training from someone who actually picks up the phone. Let’s talk about what that looks like for your organization.