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Costigan Academy

Learn to Sell. For Real.

Self-paced courses and live monthly sessions taught by John Costigan. The same methodology trusted by Google, Oracle, and Amazon — now available to you.
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Course catalog

Master the Fundamentals

Each course is built from John’s 30+ years of real-world selling experience. No fluff. No theory without practice. Just the skills that close deals.

Basics & Fundamentals

Build the foundation that lasts

The core of John’s methodology. The 5 Step Sales Cycle, the Snowman Method, the Inverted Triangle, and the MBA Framework. Everything your reps need to stop winging it and start winning consistently.

  • 10 modules
  • 7h content
  • All Levels

Pre-Call Preparation

Win before you dial

Most reps pick up the phone unprepared and wonder why they get rejected. John’s pre-call system teaches you exactly how to research, plan, and position yourself so every call starts with an advantage.
  • 6 modules
  • 4h content
  • Beginner to Intermediate

Most Popular

Sales Process

A repeatable system that closes

The patent-pending X-Ray Approach — John’s process for closing the business before ever showing the product. Learn to perform the X-Ray, prevent ‘death by doing nothing,’ and stop leverage loss by month end.
  • 8 modules
  • 6h content
  • Intermediate

Overcoming Objections

Turn resistance into revenue

Every objection is a buying signal in disguise. Learn John’s proven frameworks for handling price, timing, competition, ‘I need to think about it,’ and the 7 things your reps are saying right now that are killing deals.
  • 7 modules
  • 5h content
  • Intermediate

Closing

Never ask for the order again

John’s closing philosophy is simple: if you do everything right, the customer gives you the deal. Learn how to get to yes or no by meeting’s end — and why asking for the order is a sign you did something wrong.
  • 8 modules
  • 5h content
  • Intermediate to Advanced

Monthly membership

The Inner Circle

Join a community of driven sales professionals who train with John every month. Three live sessions, full course access, and a network of people who take selling seriously.
This isn’t a passive membership. It’s active, live, and interactive. John brings the same energy to these sessions that he brings to a room of 500 people at Oracle.
  • 3 live group sessions per month with John
  • Full Costigan Academy course library
  • Exclusive community of driven sales professionals
  • Monthly live cold call demonstrations
  • Q&A and hot seat coaching
  • Recordings of all live sessions
  • New courses and content as they drop
  • Priority access to events and workshops
  • Most Value

Inner Circle Membership

$97

/month

Cancel anytime. No long-term contracts. Just results.

Coming Soon
30-day money-back guarantee

Inside the academy

Skills That Close Deals

Prospecting

Cold calls, warm calls, social selling — the complete playbook for filling your pipeline.

Discovery

Ask the questions that uncover real pain and position you as the solution.

Objection Handling

Turn every ‘no’ into a conversation. Frameworks that work in real time.

Closing

Advance deals with confidence. No pressure tactics — just professional selling.

Questions?

Frequently Asked

Who is Costigan Academy for?

Academy is built for individual sales reps, SDRs, BDRs, account executives, and sales professionals at any level who want to sharpen their skills. Whether you’re brand new to sales or a 20-year veteran, John’s methodology will make you better.

Can my company purchase Academy access for our team?

Absolutely. We offer team licenses that can be bundled with our B2B training programs. Contact us for team pricing — it’s a great way to supplement on-site training with ongoing self-paced learning.

How are the live monthly sessions structured?

Each month includes 3 live sessions: one focused on a specific skill (prospecting, objection handling, etc.), one live cold call demonstration where John dials real numbers, and one open Q&A/hot seat session where members bring their real deals for coaching.

What if I can't attend a live session?

Every live session is recorded and available in your Academy dashboard within 24 hours. You’ll never miss a thing.

Is there a money-back guarantee?

Yes. If you complete the course material and don’t see improvement in your sales performance within 30 days, we’ll refund your purchase. No questions asked.

Your Pipeline Won't Fill Itself.

Start learning from someone who actually does it — live, every day. Join Costigan Academy and start closing more deals this month.
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